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Cookie Policy

Cookie Policy


Cookies - what are they?

A "cookie" is a piece of information, like a tag, that's stored on your computer, tablet or phone when you visit a website. It can help identify your device – like your PC or mobile phone – whenever you visit that website.

They are used by most major websites including 48. To make the best use of our website, on whichever device you use, you'll need to make sure your web browser is set to accept cookies.


What are cookies used for?

We use cookies and some other data stored on your device to:

  • give you a better online experience
  • allow you to set personal preferences
  • protect your security
  • measure and improve our service
  • work with partners and measure marketing

Find out more about the benefits of the cookies 48 uses


So what information is kept by the cookie?

A cookie will typically hold

  • the name of the website that it has come from
  • a value – usually a randomly generated unique number

How long do cookies stay on my computer?

Session cookies – these only last until you close your browser. They are not stored on your hard drive. They are usually used to track the pages that you visit so that information can be customised for you for that visit.

Persistent cookies – these are stored on your hard drive until you delete them or they reach their expiry date. These may, for example, be used to remember your preferences when you use the site.


How do cookies affect my privacy?

You can visit our website without revealing any personal information.

We protect your personal information very carefully. The security and safety of your personal information is very important to us.

We may ask you for personal information so you can buy something from our shop, for security reasons or so you can use our services.


Cookies on 48 website: in detail

We use cookies on our site. The table below explains what each cookie does and why we use it.

These cookies are essential to making our online services work properly. If you do want to disable these cookies you can do this in your browser settings but you might not be able to use some of our online services.


Cookie Name What do we use it for?
__utma We use this cookie to help us count how many people visit our websites. It’s usually set the first time you visit a site. If you delete it (for example by deleting all cookies in your browser settings) then a new one will be set the next time you visit.
__utmb We use this cookie to count and measure “user sessions” – that is, individual visits to our site, which may include several different pages or areas of the site. If you don’t do anything for 30 minutes, this cookie expires and a new cookie is set when you begin using the site again.
__utmc We use this cookie to count and measure “user sessions” – that is, individual visits to our site, which may include several different pages or areas of the site. If you don’t do anything for 30 minutes, this cookie expires and a new cookie is set when you begin using the site again.
__utmz This cookie records how people arrive at our site – for example, from an advertisement campaign or using a particular search engine. We use this information to measure how effective our online advertising is and to look for ways to improve navigation between our own pages.
PHPSESSID Used for member login
TradeDoublerGUID The GUID Cookie holds and identifier to support server side storage of the user
TD_EH_O The Event History Cookie contains information about the tree latest tracks (clicks) and the ten latest closures per program. This information is used to be able to connect clicks with closures.
TD_UNIQUE_IMP The Unique Impression Cookie contains programs of viewed ads together with the time of the ad-view. This information is used to be able to identify unique ad-views.
BT Behavioural targeting is a feature that makes it possible to target ads to users with a specific browsing behaviour or interest. To support this, users are profiled when visiting Tradedoubler publisher sites. A user profile consists of about 20 weighted categories and is stored in a cookie